In the Summary section of Instagram Insights, you can see how many followers and non-followers have reached your account thanks to your reach. In this case, count the people and not the views, that is, if the same person enters your post 20 times, they will only count it once. Reach refers to the total number of people who have seen your post. Once you have access to Instagram Insights, you’ll be able to see some of the platform’s most important parameters. Parameters you should look for and meaning
#INSTAGRAM INSIGHTS EXPLAINED PROFESSIONAL#
They will also give you a choice between a creator or company account.įIFTH: You can finish setting up your professional account with the help of Instagram.ĭon’t be afraid, Instagram will help you throughout the process. Steps to get to your professional account settings.įOURTH: Select what type of activity you will carry out among the options offered by Instagram. THIRD: Go down among all the options and below the option of “Switch to professional account” will appear.
SECOND: On the next screen, select “Account”. Turning on Instagram Insights is straightforward, but you need to switch your account to a business account.įIRST: Go to your profile and, in the three bars in the upper right corner, select “Settings”. Well, it wasn’t going to be any different with Instagram. It is also useful to check if our strategy is working, if the contents like it or which ones have more popularity. To create this planning, it is necessary to monitor the behavior of users, the number of views… In all aspects of digital marketing, it’s important to do things according to a strategy or a plan. With the rise of the social network, Instagram is constantly improving and adding new functionalities to its statistics.
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